Linkedin is a central part of our Lead Generation, Thought Leadership, Building Personas/profiles and Business Development funnel for our clients.
While we value many social media platforms, we highly recommend to lay a strong foundation with a platform that makes it possible to effectively showcase your thought leadership. LinkedIn offers prime real estate for doing just that.
By using a combination of your Company Page, Showcase Pages, Sponsored Updates, SlideShare and Groups as well as the option to publish on LinkedIn, you can lay a solid foundation to build and showcase thought leadership for both your company and professional brand.
Why Lead Gen on LinkedIn?
The Buyer’s Journey is Changing
LinkedIn: Your B2B Partner of Choice
Focus on quality over quantity with your lead generation efforts
The Matched Audiences feature can maximize the quality of your leads by integrating data from your website and your existing lists
Using layered targeting, and combining multiple LinkedIn ad products, will yield best results